If you attended G2E, you know that after the expo ends, you start finding news releases in your email every day alerting you to coming attractions in the gaming world. Too many to keep up with really. Today CDC Gaming Reports tells us that Treasure Island, former home of the pirate battle Buccaneer Bay and later Sirens of TI, is planning a new attraction for Vegas: superheros based on two popular themes: Marvel Comics’ Avengers and robots based on Hasbro’s Transformers. The venue, which is expected to open this coming March, will offer customers an interactive, theme-park-like experience geared toward the family crowd.
The superheroes will not be occupying the TI casino. Treasure Island will be turning over the second and third floors of its recently completed 40,000 square foot retail area along the Strip to developers Victory Hill Exhibitions. (The property currently houses a CVS Pharmacy on the first level.) Victory Hill has similar interactive experiences in other cities, but expects Vegas to be its marquee attraction according to Nicholas Cooper. Cooper is the chief creative officer of Victory Hill which owns the licensing rights for the brands.
The tours are expected to take about 50 minutes and will be self-guided, with characters and aspects of the story lines. Superheros Iron Man, the Hulk, Captain America, and Thor will staff the Marvel Comics facility on the third floor. The three-story Optimus Prime on the second level will surely be “more than meets the eye!”
(Are you surprised someone my age is familiar with transformers? It’s because my three sons had transformers as kids; I bet a lot of you did too! I wasn’t a fan, but my children were, and they spent a lot of TV time watching the show and had a lot of transformer toys on their birthday and Christmas lists.)
The cost of developing the attraction was not given in the news release, but Treasure Island owner Phil Ruffin said the resort will advance Victory Hill $2 million for tenant improvements. Victory Hill will pay rent for the space, and the hotel-casino will also receive $1 for every ticket sold. Ruffin estimated the retail space, once the attractions are completed, will bring in $8 million a year to the resort. He also expects marketing incentives for Treasure Island’s hotel guests. Ruffin did not want to lease the space to restaurants, he said, because it would hurt the casino’s other food establishments’ business.
I haven’t find a casino slot game to link you readers to yet - I’ll keep looking - but there are online casinos with Marvel comic themes you can watch on the internet, some for money, some for free. I don’t know enough about online gaming yet to recommend one, but I’m sure most of you do. I bet you play these games on your phones and other electronic devices already. Maybe you can teach me something about apps and on-line games. I hope so. There’s a lot I don’t know. In the meantime, we’ll all be watching for our favorite comic book and TV heroes to see how they expand and transform our Vegas fun.
Update: I just got a reminder from Slot Traveler that Iron Man by WMS is a Marvel slot game. Thanks for the info.
Update: I just got a reminder from Slot Traveler that Iron Man by WMS is a Marvel slot game. Thanks for the info.
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