Friday, May 27, 2016

You Don't Know Jack -- But You Will Soon

Usually I write about California and Las Vegas gambling on this site because I'm a Southern California resident and play in Southern California or Las Vegas when I have money to throw away. But before my husband and I moved to the Golden State, we were Midwesterners, so I still have family and love in my heart for the IN-IL-KY-OH-MI region of the world. There were not too many places to play in Southern Indiana when I called myself a Hoosier, and the casinos were a long time coming to that state, but eventually Caesars and the Horseshoe Casinos were given a license to take our money closer to home. No need to fly to Vegas anymore to lose our entertainment dollars at slots and table games.  Well, Horseshoe Casino is soon to be a thing of the past as the Caesar's property rebrands itself as Jack Entertainment.  Here's an article I came across today from CDC gaming and the Cincinnati Enquirer where you can read all about it...if you think you might ever visit that part of the country and be looking for somewhere to play.


" UPDATE: Horseshoe Casino Cincinnati will close for 40 hours starting June 6 to transfer operations from Caesars Entertainment to owner Jack Entertainment and to rebrand under the new name Jack Cincinnati Casino pending regulatory approval.

During this time, the casino’s parking structure will be closed to the public. However, credentialed Hamilton County employees who have a parking pass will be permitted to use their reserved spaces in the garage.

The downtown casino will close at 11:59 p.m. on June 6. The casino is scheduled to reopen as Jack Cincinnati Casino at 4 p.m. on June 8, pending regulatory approval.
The garage will also reopen to the public on June 8.
The name change is elaborate because everything inside and out with the "Horseshoe" name or logo on it has to go.
External and internal signage must be changed as well as every felt on the gambling tables, all the slot machines, every pair of dice and every deck of cards. Slots, dice and cards must be inspected before they are put in play to ensure compliance with regulatory standards.
PREVIOUS STORY: The "Jack" casino name crept onto Cincinnati's skyline on Thursday as workers erected Horseshoe's new moniker.
Starting in the morning, workers began affixing J-A-C-K to the Downtown casino's 80-foot marquee visible from Interstate 71. The name change is part of the former Horseshoe Casino Cincinnati's rebranding as Detroit mogul Dan Gilbert moved into active management of his budding gambling empire. His gambling arm, Rock Gaming, changed its name to Jack Entertainment earlier this year.
Jack Entertainment previously said the Horseshoe transition in Cincinnati would happen in June. All in, the company is spending $40 million to rebrand ThistleDown Racino and Horseshoe Cleveland as well as Greektown Casino in Detroit.
Jack Entertainment's other properties have already changed their name in Ohio. Gilbert, who also owns Quicken Loans and the Cleveland Cavaliers, bought out former operating partner Caesars Entertainment in 2015 and decided to assume day-to-day operations of its gambling properties."
So, next time you're in Cincinnati, don't look for any lucky Horseshoes. You won't find 'em.  But maybe Jack Entertainment will be lucky for you. Or maybe not ... since it is costing $40 million to rebrand the Cincinnati - Cleveland - Detroit casinos and Jack will need to take a little more off the top when we play to pay for all those name changes.  LOL

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